Juicy Fruit

Presenting a creative solution to a client’s needs provides a better opportunity to make the big sale. Show your client several unique possibilities for promoting their business instead of only presenting them with a single option and hoping they’ll bite. The following project is a great example of how a distributor used our resources to meet their client’s goals creatively.

• The client approached the distributor with a small budget
• They wanted a custom student planner for a new product launch.
• The distributor requested virtuals from JB of an on-budget item as well as one with special features.
• JB Creative Team showed two products: one within budget and a completely custom 7 x 10 non-dated student planner. A small vinyl pocket on the insert held a packet of the new gum. The custom back was designed to hold a pen and Velcro to the front cover.
• The client was thrilled at how well the second option represented the brand and found it perfect to showcase the new product for the launch.
• The distributor got the sale, and future reorders- even though the second option was over 3 times the original budget.

This is just one example of how we where able to help one of our distributors develope a creative solution for a client in need. All you need to do is contact sales@journalbooks.com to get started.

Written by Elise Anderson